j lo versace dress Can we hear a little commotion for the dress? We can't talk about the #Grammys without mentioning #Jlo's iconic #versace gown from the awards in 2000 The iconic J.Lo Versace dress

The design is inspired by the Art Nouveau movement with heavy influence from "The Princess and the Frog." Think New Orleans jazz lounge meets Disney magic

Rick Owens, in his own words, does not follow what his colleagues on the shop floor put out on the catwalks year after year and creates his collections exclusively and his own idea of what modern men and women look like

Click to shop the investment gown here 25) Ruched Surplice Maxi Dress Click to shop the Surplice Maxi Dress here 26) Navy Velvet Dress A velvet dress is always a unique look

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Turns out the answer is both

Unique dress icons bring the brand name to life and strengthen recall