MAVERICK: A History of the Television Series Ann Todd no more than three sponsors

no more than three sponsors to be included in each 30-minute program time

Simone Simon

Throughout the 1930s and 1940s

As a chronicle of a particular type of radio program (the dramatic serial)

but many can instantly picture the comedic efforts of Dudley Do-Right

MAVERICK: A History of the Television Series Ann Todd no more than three sponsorsOne tenant of sociable poker players was Never trust a man who sandbags (checks and then raises) in a friendly game of cards. The basic premise of Maverick, a professional gambler who wandered the west avoiding trouble and finding himself caught up in life threatening adventures, was televised for five seasons over ABC TV, and spawned a number of comic books, collectibles and sequels. ABC was poised to fire its Sunday ammunition against the competing